The Evolving Landscape of Marketing
The traditional 4 Ps of marketing – Product, Price, Place, and Promotion – served as a foundational framework for decades. However, the digital age has fundamentally reshaped the consumer journey, demanding a more nuanced and holistic approach. Today’s marketers need to adapt and embrace a broader perspective to effectively connect with their target audiences in a rapidly changing world.
People: Understanding Your Audience Deeply
In today’s customer-centric environment, understanding your audience is paramount. This goes beyond basic demographics. It involves delving into their psychographics – their values, lifestyles, motivations, and aspirations. Effective marketing hinges on