Reviews as a Marketing Tool
Reviews have become an integral part of online marketing tools.Today, people have a tendency to cross check products and services before consumption. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Websites settings and configurations allows business to control what they want to be visible on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is also appropriate to respond to positive reviews as an appreciation to the client.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. With this, one can feature 3 views concurrently. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is also a famous review site.Yelp is designed to only feature real customer’s reviews thus making it credible. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook is also a social review site whose contents can be embedded to a website.
Beyond the three review tools covered by this article, there exist others. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.
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